Vitruvian Man versus Virtuvian Man
The Vitruvian Man or simply L’Uomo Vitruviano is a drawing by Leonardo da Vinci that historians tell us he created around 1490. There are a lot of websites paying homage to this iconic image however we think ours is the coolest.
“The Vitruvian Man (Italian: Le proporzioni del corpo umano secondo Vitruvio, which is translated to “The proportions of the human body according to Vitruvius”), or simply L’Uomo Vitruviano (Italian pronunciation: [ˈlwɔːmo vitruˈvjaːno])”, “The drawing, which is in pen and ink on paper, depicts a man in two superimposed positions with his arms and legs apart and inscribed in a circle and square. The drawing and text are sometimes called the Canon of Proportions or, less often, Proportions of Man.”,”The drawing is based on the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in Book III of his treatise De architectura. Vitruvius described the human figure as being the principal source of proportion among the classical orders of architecture. Vitruvius determined that the ideal body should be eight heads high. Leonardo’s drawing is traditionally named in honor of the architect.” 
Rather than retooling his iconography just for the sake of doing it, as some businesses do, we decided that ours would be rooted in meaning. Ours is therefore re-titled the VIRTUVIAN MAN as a take on a man of VIRTUE.
Definition of virtue
Spotter Up Tactical provides credible and applicable information in support of individuals becoming the best Chessmen they can be. A Chessman is an expert strategist, who trains rigorously, and can take action(s) to bypass threats. Becoming tactically sound in anything worthwhile requires sacrifice, discipline and a long-term plan.
Spotter Up believes in finding solutions to problems. ‘Find a Way or Make One’. Excuses are never made.
About the Logo
A spotter is trained to look for things. In our Spotter Up logo, our Spotter is the omniscient strategist who looks at problems through a lens of opportunity. He sits atop his tower and holds command over the 360 degrees around him, as represented by the eight arrows, (six in view) in our black and white circular logo. From his line of sight, he can see around, above, below and beyond a problem. He isn’t stuck using the same movements, as a rook chess piece would do, because he breaks the rules when the rules plainly don’t make sense. He capably navigates himself around threats, and can go anywhere.
A Spotter is the known as the consummate Chessman. He identifies issues, gathers information on the threats, devises a plan, and executes it successfully. In heraldry, the skull represents victory of life over death, and our spotter tower is a fortress that is a testament to his ability. Sometimes success is achieved by looking inside rather than beyond, and it is gained by listening to what you ‘know’. He is the sentinel that watches over others, himself, and learns in order that he can point the way out of danger.
AUT INVENIUM VIAM AUT FACIUM-I will either find a way or I will make one.
Legend has it that the military commander Hannibal said this to his generals after they told him it was impossible to cross the Alps on elephants.